Your marketing should limit you to being an expert that people need to solve their problems. A good way to do this is to post some articles on the internet with links to your site you need a website. Answering a question related to your field you can go to Answers.Yahoo.com and look for a question to answer. Show your practical value to your potential customers. People need to get the idea that you are an expert, the expert. There are lots of ways to market yourself and get your name out there. Here are 7 things you need to think about.
Network. Going to events where your target audience is gathering is one of the most effective. You will need business cards if you go to these. Also be prepared to talk to a wide range of people with a wide range of potential issues that they can search for. Start with the people you already know - your previous colleagues and managers, your friends and existing industry contacts.
Ask for referrals. If you get work and its successful, ask your customer for referral or two. Normally people will recommend you. Ask for a quote you can add to your site. Even if the person to which you are referred does not have any work for you right now, they may also refer you to other potential customers.
Public presentations. Consultants are usually good at communicating. You must be able to talk about your area of competence for all sorts of people. Talking at events offers a great opportunity to get your message out there. This can pamper a little. But do not fear. Practice with a friend what you want to say. Use visual aids to worsen attention from yourself. Keep what you want to say briefly and ask and ask the audience questions frequently to keep attention and interest and interaction. Volunteer to offer them free information. Contact your Chamber of Commerce, Organizations and Forums in your City. See what opportunities there are at local colleges, universities and libraries.
Adding and Articles Try to get a short article in a publication or trading diary that your target market reads. This is good for your reputation and gets your message out there among potential buyers. Make it interesting and engaging - not just an in-your-face ad. Approach a journalist or editor to write something for you. They are usually happy to have new information to provide. Put together a short e-book and put it on your site to sell.
Direct mail. You can distribute direct mail as sales letters, advertisements, or brochures. The thing is to create a document that attracts attention or your recipient, engages in their interest, provoking their curiosity forcing them ultimately to take action. It is imperative that you emphasize the benefits that your customer will receive as a result of purchasing your services. Concentrate less on everything else.
Cold Call Yes, I know - it sounds a pain and few people like it but do not neglect it. Practice cold technician. Learn the first names of the people you want to talk with so that it allows the gatekeepers - as you will do well - to know them. Understand that the person you assume is the decision maker may not. It may be the person above or below them or even along them. Do your purpose with a call to get a meeting. Keep it short, keep it clear and do it early in the morning - sometimes the person you want to talk to before the secretary can answer the phone instead.
Your website. It is true that much of your business will be generated face to face. Some think this means you do not need a website. What if. Your website is your presence on the web. A place for anyone who does not know someone who can solve their problem personally - so they look online. It is a place where all the internet articles you are writing can be stored so that people can see a quick overview of your expertise. It is a place where you offer back-end products and services, related business products and so on in addition to your consulting service. Your site has the potential to send your income through the ceiling. In addition to having your contact information there you must definitely have a very good copy Yes, salescopy and for good reason you have a login part so that you can collect all the email addresses of people who are interested in what you do.